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Whether your business is already operating in China or whether you
are in the process of entering the China market, in order to make sound
business decisions, you need accurate, up-to-date information about
your customers, markets, distribution channels, and competitors.
There are currently many market research sources available,
including official government statistics, off-the-shelf market research
reports, and firms offering customized research services. This guide
will help you determine which solution best fits your organization's
needs.
For your convenience this guide is divided into three parts:
Part 1: Useful Links for Online Desk Research
Part 2: Finding and Purchasing Market Research Reports
Part 3: Oursourcing Customized Market Research in China
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There are currently many resources, some available for free, that are available online and offered by official Chinese Government bodies and other organizations. Although these sources tend to be general in nature, these will add value to any market research conducted in China. China's National Bureau of Statistics issues an annual yearbook with a range of statistics on China's economy. This yearbook can be accessed freely on their site or bought as a CD.
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Off-the-shelf market research reports offer a cost-effective alternative to customized market research. Buying a market research report instead of commissioning customized research can save thousands of dollars in research costs. Many research firms these days publish some of their research through these reports in the aim of covering their research costs through a high volume of purchases.
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